REVIEW: Living Proof No Frizz

My new go-to styling product for hair!

Living Proof's Wave Shaping, Curl Defining No Frizz Styling Treatment is the product you seek to fall back in love with your wavy, curly hair! I'm convinced. A daily treatment (if needed, or you may go several days without having to wash again) for optimum frizz-reduction and conditioning, it claims to offer the first new anti-frizz technology in over 30 years. No Frizz addresses the two causes of frizz—humidity and friction. As a wavy, curly haired belle in the deep south of New Orleans (read: tropical hell for about 7-8 months of the year), I reeeeeally wanted this product to live of to the hype. It did.

Wave Shaping, Curl Defining No Frizz Styling Treatment provides a superior, extremely thin humidity barrier on hair while reducing surface friction. The result is an effective, lightweight frizz fighter, one of the best on the market today. This expert styling secret weapon contains a touchable holding polymer to give waves and curls added definition. Hair is left sleek and manageable without becoming sticky, "crunchy", greasy or heavy at all. This is a versatile product as well. Comb through and leave hair to air dry, or blow dry for lustrous, shiny locks. Get styling tips from No Frizz here.

Living Proof's No Frizz formulas efficiently deliver PolyfluoroEster to the surface of the hair in one even, perfect layer—devoid of any extraneous additives. This advanced styling aid works great on color-treated hair and is terrific for highly processed hair. No Frizz also repels dirt and oil so you can go longer between shampoos.

I'm telling you, I'm really delighfully impressed with this brand. I've tried this and their Straight Making No Frizz Styling Treatment with equal success. Both are a creamy-gel in texture, with a very light organic-botancial scent. Te key is not to use too much. I have a head full of very thick, wavy, longer-than-shoulder-length hair and all I need is about a quarter-size amount of the treatment in the palm of my hand to handle my whole head of hair. Those with less hair (in thickness or length) will need much less. As such, the bottle will last you a good long while.

Apparently I'm not the only one who has fallen in love with Living Proof's No Frizz products. Marie Claire featured it in their Top Hair Products - Behind the Scenes: Model Behavior article. Living Proof's wavy and straight styling creams are both available in three versions (fine to medium, medium to thick and thick to course) and in two sizes (2 oz and 4 oz). $14 - $24. Available at Sephora, Living Proof ad QVC.