Fall 2010: Estee Lauder Introduces the Blue Dahlia Pure Color Collection

NEW PURE COLOR
BY TOM PECHEUX, ESTÉE LAUDER CREATIVE MAKEUP DIRECTOR

“The blue in the collection is an iconic color for autumn and winter. I like to give women choices in the way that they look. From a neutral to a smoky to a fashionable, strong look, the blue can be used with them all.”

Tom Pecheux, Creative Makeup Director, Estée Lauder

Introducing the new vision in color for the Fall 2010 season, the Blue Dahlia Pure Color Collection for smoldering eyes, shimmering lips and bold nails. Estée Lauder Creative Makeup Director Tom Pecheux debuted his inspiration for this collection backstage at the Derek Lam Autumn/Winter 2010 Fashion Show. At the “Myth of the West” themed show, Tom created a strong, intensely energetic look that perfectly tied together the design and fantasy of the clothing. The complete makeup collection includes two distinct looks as well as two complementary lip products that create a visionary, avant-garde look with a touch of whimsical glamour.

In this intensely seductive collection eyes take center stage in electric blue and vintage violet, lips are shimmering in subtle shades of pale pink and raspberry shine while rich nail hues of deep navy and iridescent lilac complete the look.

RICH, STRIKING EYES
The Pure Color Five Color EyeShadow Palettes in Blue Dahlia and Surreal Violet are a powerful mix of cool, mysterious shades that mimic the fiercely theatrical world at the edge of night. Housed in a sophisticated golden-mirrored compact with oversized Estée Lauder cartouche, each palette holds five mesmerizing shadow and texture combinations to create endless looks that are both enticing and alluring. Layer the different shades and textures for optimal intensity.

Highlight and illuminate your eye look with four new shades of Pure Color EyeShadow in Twilight Rose, Sepia Sand, Enchanted Meadow and Emerald Star for a standout pop of color.

STUNNING, JUICY LIPS DRENCHED IN SHIMMER
Ethereal shades of raw pink and magenta adorn the lips in a soft, sensual shine. Swipe shades of Pure Color Gloss Stick in Rose Dusk, Night Bloom, Orchid Dream and Mauve Mirage and layer with Pure Color Gloss in Rock Candy, Twilight Petal, Raspberry Pop and Star Pink for a subdued lip look that perfectly balances strong eyes for a lasting impression.

SUPER CHIC, LUXE SHADES FOR NAILS
Complement lustrous lips with perfectly polished nails in mythical shades. Estée Lauder’s Pure Color Nail Lacquer in Blue Dahlia and Surreal Violet perfectly pair with the collection to finish off nails and toes in dramatic, fearless color.
DYNAMIC COMPLIMENTARY SHADES FOR LIPS
Give your pout a punch of color with a deep berry shade of Pure Color Gloss or Pure Color Gloss Stick in Midnight Bloom.

The Blue Dahlia Pure Color Fall 2010 collection will be available for a limited time at all Estée Lauder counters nationwide and www.esteelauder.com starting in July 2010.