Redken Summer Haircolor & New Blonde Glam Collection

Oh my gosh ... I'm squealing with delight!

Ok, ok, I know, that may seem a little extreme a reaction to Redken's news about summer haircolor and new product launches, but I adore this brand of haircare. I've been waiting for add-ons to the Blonde Glam collection as well as a new product line from Redken to get excited about, and Redken is delivering both.

Let me share their take on summer 2009 haircolor trends and NEW Blonde Glam products first. It’s time to rejuvenate haircolor! Tracey Cunningham, Redken Creative Consultant for Color and Hollywood Colorist (Tracey is also known as Allure magazine's named 'Best Blow-Out Artist of 1999' - no small accomplishment), and David Stanko, Haircolor Consultant for Redken and NYC based colorist, have the latest in summer haircolor trends and what consumers should ask their colorists for to achieve the hottest looks of the season.

57% of women in the US age 18-64 have color treated hair and 23% of women over 18 report currently blonde all over haircolor – there are natural blondes, color treated blondes, highlighted blondes and platinum blondes, each with distinct needs.

“Bright, light shades are the must have haircolor this summer,” explains Tracey Cunningham. “There are so many variations of blonde shades that clients want to play with to achieve the perfect beachy color this summer – from icy platinum blondes to cool dark blondes.”

“Giving women beautiful blonde is easy with Redken’s new Blonde Glam Collection,” states David Stanko. “The collection includes in-salon haircolor solutions to at-home maintence products, to create and maintain a beautiful range of blonde shades.”


Summer Haircolor Trend #1: “Light It Up”
“Blondes always want to play with their haircolor,” says Cunningham. “Think Cameron Diaz; I add highlights for dimension and a beachy, lived-in, radiant summer look!

“Women looking for dimensional blonde haircolor should ask their colorist about Redken’s Blonde Icing Power Lift, part of the new Blonde Glam Collection, for luxurious, conditioning lightening for all bases and hair types,” explains Stanko.

“To set the tone and preserve clients’ haircolor investment, women should use Redken’s Blonde Glam haircare regimen and specifically the new Blonde Glam Rich Vanilla Color Enhancer conditioning treatment designed for women with blonde hair or highlights who wish to keep locks warm in tone and haircolor that’s always in fashion,” adds Stanko.

Summer Haircolor Trend #2: “Cool It Down”
”For my clients that are ready for change this summer, I add dramatic highlights to a cool base, and then use Shades EQ for the perfect tone! Think Molly Sims for this look,” explains Cunningham. “Shine is also a sought-after feature this summer; it is important to have to shine to make your color look healthier and richer.”

“To achieve this blonde shade, consumers should speak with their colorist about Redken’s NEW Blonde Glam Collection Double Fusion Titanium shades which lift high while infusing hair with icy-metallic hues,” explains David Stanko.

“To set the tone, women should look for Redken’s new Blonde Glam Perfect Platinum Color Enhancer conditioning treatment designed for women who wish to keep their blonde strands from turning brassy or have ultra-pale to light blonde hair or highlights. To maintain this haircolor at home, women should use Redken’s Blonde Glam haircare regimen specifically formulated to meet the needs of all blonde hair types.”

Summer Haircolor Trend #3: “Red-Nette Glamour”
If a consumer is not looking for blonde, not to worry,” says Cunningham. “This summer
brunettes and redheads will look for a glamorous blended shade of brunette and red to create a stand-out shade. Think Emma Stone as the inspiration for this look.”

“To achieve this shade, women should speak with their colorist about Redken’s Color Fusion Advanced Performance Color Cream and Shades EQ Equalizing Conditioning Color Gloss brands,” explains Stanko. “Color Fusion and Shades EQ can be used alone or together by your colorist to create shiny, long-lasting beautiful color results. To maintain this look at home, consumers should use Redken’s NEW advanced Color Extend haircare regimen, advanced shampoos, conditioners and treatments offering stronger protection to extend the life and vibrancy of haircolor for mirror-like shine.

I'll be bringing you much more news on this line of products soon; they look fantastic and I've come to expect nothing less from Redken. Their Real Control line remains one of my favorites still.

AT-HOME HAIRCARE
As an extension of the Blonde Glam haircare, the NEW Blonde Glam Color Enhancers allow clients to achieve their most stunning blonde from start to finish, reviving drab highlights and revitalizing blonde hair. The lightweight gel and cream formulas deliver an even distribution of color enhancing pigments and intense conditioning and strength without weighing down even the finest of blonde hair strands.

• Blonde Glam Perfect Platinum: designed for consumers with ultra-pale to light blonde hair or highlights who wish to keep their cooler blonde strands from turning brassy.
• Blonde Glam Rich Vanilla: designed for consumers with warm blonde hair or highlights who wish to keep their locks on tone.

Blonde Glam Product Launch Dates
Blonde Glam Haircolor Collection: April 2009
Blonde Icing Power Lift: May 2009
Blonde Glam Color Enhancers: June 2009

“For professional haircolor, be sure to visit a Redken Certified Haircolorist – you can rest assured that you’re receiving the highest caliber of haircolor expertise,” adds Cunningham. To locate a Redken Certified Haircolorist in your area, visit redken.com.