Urban Decay Eye Primer Potion: A Not-to-Be-Forgotten Gem

No surprise, Urban Decay's Eye Primer Potion is a beauty addict's must have.  However, with all the rollover of new products in and out the spotlight, it's sometimes hard to keep focused on the products that won our hearts years ago.  Such is the case with this little gem.

There is just nothing else out on the market like this.  I'll be quick as I know for many of you I'll just be preaching to the choir, but here is a product that simply has no real competition.  The first time I tried it, it came as a travel size in an eyeshadow kit I received around the holidays.  I knew it had garnered rave reviews, but really how good can an eye primer be for goodness' sake?  It seems like an unnecessary step to feel obligated to incorporate into one's makeup routine in the rush of early morning activity (especially when "one" is not a morning person to begin with - everybody say, "Woooo-yah" - ok, maybe don't say it; it sounds ridiculous). 

Truth be told, the two second step of applying a thin touch of Urban Decay Eye Primer Potion to eyelids before shadow is SO worth the effort.  Not only does it, like facial primers, create a smooth canvas and foundation for your other eye products, it keeps your shadow put ALL DAY!  It still amazes me even years later.  Take yesterday for instance.  I put it on around 6:30 in the morning, and came home at five minutes to ten at night with my shadow looking exactly as it had when I first applied it - same pigmentation, same concentration, no smearing, no fading, no creasing.  How many products can you count on to that degree?  Not many, I dare say.

Here's why it works:
It packs a punch with just a dab of its silicone-enriched, smooth-as-silk formula lightly applied on each eyelid before applying shadow. It dries down instantly and invisibly to create lids that are serious shadow magnets—a little goes a majorly long way. Just apply a thin coat, let it dry, and apply eyeshadow as you normally would. Then enjoy your vivid, crease-proof shadow that won't budge till you take it off. Seriously!

Oh, and by the way, Urban Decay Eyeshadows as well as their creamy 24/7 Glide-On Eye Pencils are gorgeous.  My favorites? Too many to tell (a story for another day).

Urban Decay Eye Primer Potion retails for $18, now comes in several shades/tints, and is available at Sephora, Urban Decay and Beauty.com.