Katy Perry Announced as New Face of ghd

photo: metrolyrics

World leading professional hair styling brand ghd announced today the signing of music sensation Katy Perry as the new face of the brand. The association will kick off over the next few months with an exciting new multimedia global brand campaign recently shot by world renowned photographer David La Chapelle.

"Katy is the epitome of modern fashion and styling. Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies ghd’s spirit of female transformation and empowerment, as she is recognised as a cutting edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for ghd,” says Paul Stoneham, Chief Executive Officer, ghd.

“I'm so excited to be working with ghd, especially using their tools on my California Dreams Tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that. I'm very excited to reveal the styles I did with legendary David LaChapelle in the upcoming ghd campaign. Keep your eyes peeled for it!” shares Perry in regards to the announcement.

Rounding out the partnership, ghd has signed to become an International Tour Sponsor for Perry’s forthcoming “California Dreams 2011” tour, and plans to involve its talented professional hair stylist ambassadors in concert-related events throughout the world.

ghd (Good Hair Day) is an iconic British, professionally endorsed hair styling brand, available only through exclusive premier salons, ghd and a few select retailers. ghd was awarded Best Hair Styler for the 8th year running at the InStyle Beauty Awards on February 1, 2011.
 

Be on the lookout for more news and media highlights about the Katy Perry x ghd collaboration soon to come.

ghd Pink Kiss

Kiss and tell, ladies!

As far as I can tell, this may be a UK promo and not necessarily available in the USA. I'm going to give you the scoop anyway as this looks fabulous. ghd's cult favorite flat iron comes in pink (now, that I know you can get in USA) and has some little friends, a great set of lip glosses, that come along with it.

Effortlessly on-trend in gloss 80s-vibe fuschia pink, the striking styler comes packaged with three pink ghd lip glosses to suit your every mood, Dare, Dazzle and Demure for style and gloss in one gorgeous package.

Since ghd's relationship with Breakthrough Breast Cancer began in 2004, together they have raised over £1.5 million to help support Breakthrough's vital program of research, campaigning and education work. With £10 going to Breakthrough Breast Cancer for each pink styler sold in 2008, it's a beautiful way to help a deserving cause too.



Pink ghd IV Styler features:

• New rounder barrel so it's even easier to create perfect curls, waves or flicks, as well as the perfect straight.
• Sleep mode is a built in safety feature that gives you peace of mind by turning off if the ghd IV styler is left unattended for 30 minutes.
• Now with universal voltage for optimum performance wherever you travel.
• Unique digital technology means that the temperature is automatically controlled even quicker for even better styling.
• Advance ceramic heaters.

The USA ghd pink styler is selling on the ghd website for $255. Check here for the UK version which includes the little gloss set and benefits Breakthrough Breast Cancer. You can access the pink styler on the USA site at ghd online here.