Saturday, July 2, 2011

Make Way, Kiddies, for the Magical World of Disney Fragrance




Why not?  Over the years, Disney has made its way into the hearts of every red-blooded American boy and girl in the world.  So why not secure their spot in the hearts of every beauty and/or fragrance addicted man and woman in the world too, right? 

Disney isn't proposing we blindly accept their bid into the world of fragrance and beauty by name alone, either. They loaded substance and, dare I say it, magic, into their new creation.  My co-workers (some with highly discriminating taste I might add) and I are loving these new items.  Seriously, I just washed my hands with the Liquid Hand Soap and am having to stop every few seconds as I write this post to breathe in the scent still present on my hands. More on that in a minute, though.

The first scent in a new line of exclusive, high-end fragrance products arrived in Disney Stores nationwide the first week of June. Inspired by Disney’s most timeless and beloved characters and stories, the scents were created in conjunction with some of the world’s leading fragrance houses, perfumers and an award-winning design team.  Each promises to capture the Disney magic in a new way.  Three new fragrances will be released throughout the year starting with Imagination (launched in June) followed by Magic in July and ending with Pixie Dust in the fall.


"The power of fragrance is truly magical – it can evoke memories and convey dreams and aspirations. Disney's rich heritage and most beloved characters also have that same allure", says Jim Fielding, President of Disney Stores Worldwide. "With the launch of Disney Store's own fragrance collection, we're touching all of the senses for the first time in a uniquely Disney way."


As hinted above I had the distinct pleasure of getting my hands on some of these items early on. Imagination, the signature fragrance used throughout the newly designed Disney Store, is described as an enchanted forest of sequoia trees, cool moss and green leaves. Inspired by the trees that line the route of the magical path within the new stores, the fragrance gives the sense of being in an enchanted forest. It's a timeless scent inspired by nature that instills a feeling of natural calm, allowing the imagination to soar.

My personal take on Imagination is that it reminds me lovingly of Dolce + Gabbana's Light Blue and Bond No. 9's Scent of Peace.  Fans of those scents will want to bask in the aromas of Imagination.  The candle fills the room with its pleasingly fresh, relaxing scent. The liquid soap and the body lotion are both long-wearing in scent, though I have to say the packaging of these two items leaves a bit to be desired (a bit cheap looking ... shhhhh it doesn't matter, it's what's inside that counts!). 

Imagination products are available as home fragrances, including candles and room scents, and in the liquid hand soap and body lotion.  They are available in Disney Store locations nationwide as of June 2011 and are moderately priced between $12.50 and $19.50.  Let me tell you, the Imagination candle alone is well worth this gorgeous scent at under $20 for approximately 50 hours of burn time!  Be sure to experience the fragrance next time you're shopping Disney Stores.



A   peek   at   what's   to   come   ...
Magic, an unforgettable blend of icy blue mint, rich chocolate and invigorating sea spray, epitomizes the adventure of Disney and all that is Mickey Mouse. Along with Imagination, its inspiration comes from the outside world to give it a refreshing sense of nature. Magic is the freedom of children playing outdoors; it's a breeze of fresh, cool, minty air, green grass, clean woods and a surprise of chocolate.  Magic home fragrances, candles and room scents will launch in stores in July 2011.


Pixie Dust, a shimmering scent of citrus sorbet, candied fruits and summer rain, is the fragrance inspired by Tinker Bell. It's the fragrance one could imagine floating through the air as Tinker Bell showers the earth with her Pixie Dust, causing nature to blossom. Pixie Dust captures Tinker Bell's personality perfectly – it charms with a shimmering sweetness yet it also has a subtle hint of sassiness that we love about this beloved Disney character. Pixie Dust comes as a range of personal products including Eau de Toilette, Body Mist and Body Lotion, available in all Disney Store locations in Fall 2011. Gift sets with body glitter, a roll on Eau de Toilette and lip gloss will also be available.


For more information or to purchase these delicious products, please visit Disney Stores nationwide or contact them by telephone at (866) 902-2798.


images: Disney / photo credit: Stuart Ramson

24 comments:

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  2. Awesome!!! I'm sure I will love imagination... D&G Light Blue is one of my favorite scents!!! and I can't wait for Pixie dust too...

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