Dramatic Eyes with Lancome at L'Wren Scott Fall RTW 2010

Earlier today, L'Wren Scott paraded models dressed in elegant, ultrasexy silhouettes down the catwalk showing her Fall RTW 2010 collection. Tophat, pencil skirts and tuxedo influences abound, mainly in greys and black, sprinkled with a bright green and snowy white here and there.

I loooooove this look! The eyes, the nails, the skin, the cheeks, the lips ... absolutely gorge!

Lancôme Artistic Director for Makeup Aaron De Mey once again teamed up with L’Wren Scott, designer and stylist extraordinaire, to do the makeup for her seasonal presentation at the all-white Gagosian Gallery on Manhattan’s West Side. The makeup look Aaron created was decidedly glam rock and complemented Serge Normant’s cotton candy brands and L’Wren’s sexy, structured silhouette.

After prepping the skin, Aaron applied a layer of Teinte Idole foundation with his fingers, then added a layer of Shu Uemura loose powder for a matte finish. Teinte Idole is my aboslute favorite foundation Lancome makes. It applies smoothly, yields great coverage, is great for oily or combination skin type, and has a beautiful matte yet fresh appearance.

Aaron used Blush Subtil in Shimmer Mocha Havana on the apples of the cheeks and along the cheekbone, all the way to the hairline. The result was a major cheek.

Next came the most dramatic element of the beauty look - the eyes. Aaron used Ombre Magnétique in Black from his upcoming Fall 2010 collection all over the lid and all the way up to the brow bone. Then he used the silver Ombre shade around the tear duct to catch the light and add impact. (Ombre Magnétique, a gel-like shimmery shadow, was Lancôme’s standout product for the fall shows. The artists at Chris Benz and Victoria Beckham also used it.) Le Crayon Khôl in Black Ebony was used along the waterline. Multiple coats of the new Hypnôse Drama mascara on upper and lower lashes completed the look. (Hypnôse Drama was also used at Chris Benz and Victoria Beckham, making it THE Fall 2010 fashion week mascara!)

Aaron kept the lip color neutral so as not to distract from the hypnotic eyes. He used L’Absolu Rouge in Rich Cashmere over which he put La Lacque Fever in Sensation, a glossy nude shade coming this fall.

The most fun part of the look was the models’ blue-grey manicures with a special color that Lancome customized just for L’Wren. I want, I want, I want! Will we be seeing this color on counters soon? Stay tuned.

THE LOOK

Glam rock eyes
Nude lips
Statement cheeks
Matte skin
Blue-grey lacquered nails


THE PRODUCTS

Lancôme Teinte Idole Foundation
Shu Uemura Loose Powder in Colorless
Lancôme Ombre Magnétique in Black (coming Fall 2010)
Lancôme Ombre Magnetique in Silver (coming Fall 2010)
Lancôme Le Crayon Khôl in Black Ebony
Lancôme Hypnôse Drama Mascara in Excessive Black
Lancôme L’Absolu Rouge Lipstick in Rich Cashmere
Lancôme La Laque Fever Gloss in Sensation (coming Fall 2010)

images: wwd, lancome-usa

Lancôme for L'Wren Scott Fall 2009 New York

"Elegance is refusal" ~ Diana Vreeland


This simple quote perfectly summed up the L’Wren Scott Fall 2009 show, for which Aaron De Mey, Lancôme’s artistic director for makeup, was the lead artist. Instead of hundreds of guests, a jammed backstage and models wearing layers of bright clothes and accessories, everything was calm—and as chic as could be. Only a few dozen guests were invited to attend the show, held at the all-white Gagosian Gallery in New York’s Chelsea art district. The atmosphere, and the clothes, were all about a sultry minimalism, sexy rather than spartan.



Backstage hummed with activity as Aaron and his team interpreted L’Wren’s beauty inspiration—the French women in Jacques Henri Lartigue’s iconic black and white photos from the ‘20s and ‘30s. The smoky eye was a must, of course, and Aaron relied on an unusual trick to achieve it. First, he swept black eyeliner along the upper and lower lash line and coated lashes with ÔSCILLATION VIBRATING MASCARA. Next, he held the flame from a lighter against a white plate, mixed the resulting black soot with a clear JUICY TUBES right on the plate and dabbed his concoction onto the models’ eyes. (Don’t try this at home! You can use Aaron’s COLOR FEVER GLOSS in Piha Black on eyelids instead.) Brows were left natural and brushed into place.


Aaron continued the moody theme with COLOR FEVER LIPSTICK in Berry Sensual, a matte shade from his upcoming Fall 2009 DeclaringIndigocollection, which he applied with his fingers; a lip brush quickly cleaned up the lines. The nails, done by top editorial manicurist Yuna Park, were a matching shade of burgundy, the limited-edition LE VERNIS in Rouge Bordeaux.



With so much color intensity on the eyes and lips, a clean and pretty complexion was key. Shu Uemura MATTE LOOSE FACE POWDER did the trick, as did Yves Saint Laurent’s TOUCHE ÉCLAT under the eyes to lift and brighten. COLOR DESIGN CREAM BLUSH in Freeze Frame, applied under the eye near the temple and down the center of the nose, was used as a highlighter. The finishing touch for a few models? A loose mask of fishnet fabric delicately framing the face.


Products Used:
• Lancôme Le Crayon Khôl in Black Ebony
• Lancôme Ôscillation Mascara
• Lancôme Juicy Tubes in Pure (on the eyelid)
• Lancôme Color Fever Lipstick in Berry Sensual (Fall 2009)
• Lancôme Le Vernis in Rouge Bordeaux
• Lancôme Color Design Cream Blush in Freeze Frame
• Shu Uemura Matte Loose Face Powder
• YSL Touche Éclat







source: Lancôme and wwd