Monday, November 16, 2009

The Protector: Snake Inspired Jewelry Collection Designed by Brad & Angelina to Benefit Children of Conflict

Brad Pitt and Angelina Jolie are breaking into high-end jewelry design with Asprey via a capsule collection of gold jewelry and silver accessories called The Protector — and inspired by the snake.

The limited edition collection, which was conceived and designed by Pitt and Jolie, has been in the works for more than a year, and will go on sale at Asprey stores in London, New York, Beverly Hills, Tokyo and Dubai later this week, according to Asprey officials.

Prices start at $525 for a silver baby spoon with a curving, serpent-shaped handle, and all net proceeds from sales will go to Education Partnership for Children of Conflict, which was cofounded by Jolie in 2006. The charity raises awareness and funds to educate child victims of war, conflict and natural disasters.

The jewelry-loving Jolie has worn Asprey — and other names including Lorraine Schwartz and Mikimoto — on the red carpet. Pitt, who has a passion for architecture and design, in the past has created pieces for the Italian jeweler Damiani. Both Jolie and Pitt have also commissioned pieces privately from Asprey.

So why the serpent theme? When she was pregnant with their daughter Shiloh, Jolie was given a ring — not from Asprey — in the shape of a snake. Since then she’s considered the reptile a talisman and protector of her family. Jolie wore one of the serpent bracelets from the collection to the BAFTA Awards in London in February.

source: WWD

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