Tuesday, January 19, 2010

Beauty Trends for 2010: Mood & Language, Baby



Are you ready for these newly predicted beauty trends?
A report by Reuters (London) says those in-the-know think austerity chic will make way for mood-enhancing make-up in 2010 alongside naturally sourced cosmetics and those enhanced by biochemistry and nano-technology advances. The trend for cutting back on the use of cosmetics ruled the beauty industry in 2009. But innovation and consumer resilience have shaped a new landscape for products in the coming year, according to consumer marketing and consulting firm Mintel in its Global Beauty Trends for 2010.


The four predicted trends for beauty products are: Mood Beauty, Nu Natural, Pro-Tech't and Turbo Beauty 4G.


"While 2009 brought its challenges for the industry, beauty brands and suppliers have continued to seek creative new ways to merge science, nature and sustainability for better results and more eco-friendly formulas and packaging," said Mintel's Director of Beauty Innovation Nica Lewis .

The report said 2010 will see more consolidation in the beauty industry and the evolution of old trends as well as new ones as consumer confidence returns. Recent product evolution has seen actual ingredients that will enable consumers to enhance their mood through make-up and skincare in 2010, going beyond aromatherapy and use of scent.

Mood Beauty: entails a new concept of beauty that intersects with psychology and wellbeing. Think beauty products with psychological benefits and ingredients that act on neurotransmitters, chemicals in the brain that effect mood.

Nu Natural: is a new vision of natural beauty products evolving from a current trend toward organic ingredients, with an eye on purity and local production. Mintel Beauty Innovation said it expects to see more products claim labels like "free from" and "sustainable" though will simultaneously contain synthetic ingredients. Manufacturers will explore simpler formulas such as infusions and fluids, creating with a new generation of phytochemicals, anthocyanins and fermented actives.

Pro-Tech't: will extend an existing emphasis on protection, one of the basic functions of skincare, hair care and color cosmetics. This is already heavily in the scheme of things - so not a new concept. Beauty products are offering protection against sun damage and other environmental factors, physiological changes as well as man-made factors. Expect marketers to utilize computer technology language (e.g. "fire walls") to engage consumers via product description. Also expect to see a growth in immune-boosting and enhancing skin defenses claims in products.

Turbo Beauty 4G: high tech beauty capitalizing on advances in biochemistry and incorporating the use of next-generation nanotechnology in beauty products is expected to boom. This trend features more quasi-medical results and "mix-it-yourself" solutions: at-home kits, cures and gadgets that offer alternatives to cosmetic surgery and non-invasive procedures. Well, we're seeing a lot of that already and looking forward to more.

And you thought this was going to be an article on mood lipsticks. Pshaw. = )

source: Reuters Life, fashionmag, Mintel Beauty

4 comments:

  1. The emphasis on free of is great, and made everyone more aware of natural products!

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