Tuesday, March 9, 2010

Bond No. 9 Serves Up High Line for Spring 2010

Bond No. 9 High Line

Time is ripe for a new Bond No. 9 fragrance and what better season to unveil a fresh elixir, but with a bit of edge, bedecked with wildflowers than spring .... mmmmmm breathe in, breathe out.

New York is a city already jam-packed with just about every kind of community imaginable. So when a new part of town appears, you can be sure folks are in for something completely different. Like New York's latest and most dynamic neighborhood, the High Line — which serves as the subject of Bond No. 9’s Spring 2010 eau de parfum. An improbable aerial walkway lined with concrete planks and railroad tracks, landscaped with meadows, wetlands, and wildflowers, the High Line hovers 30 feet above street level as it meanders along its route from the Meatpacking District to the former 34th Street rail yards--- sometimes bridging its way through buildings along the way. Lately too it’s begun serving a daily parade of New Yorkers and visitors wanting both a respite from and a fresh take on our non-stop kaleidoscopic city.

Bond No. 9, purveyors of New York neighborhood fragrances, have long been enamored of the High Line and its perfume possibilities. A scent that conveys a whiff of urban wildflowers and a hint of industrial grit, with bits of Tenth Avenue energy and Chelsea gallery style added to the mix.

The result is an androgynous floral-marine bouquet, contrasting the hardy flowers and greens that grow along the High Line’s route with intriguing notes from far away. The scent starts off with a prairie grazing weed—purple love grass—mixed with citrusy bergamot and zesty Indian rhubarb. The perfume’s floral heart is red-leaf rose, Lady Jane tulips, and grape hyacinth. Its lingering base notes combine bur oak—from the sheltering tree that thrives here—with imported sea moss, to evoke the Hudson River’s proximity, along with musk and teakwood, to remind us that Bond No. 9 High Line is a metro-perfume.

The textured silkscreen surface design on the clear glass High Line bottle furthers the beauty-emerging-in-a-gritty-urban-industrial-environment narrative: In the foreground, hardy blades of tall grass and determined fuchsia tulip buds sprout from gunmetal grey rail tracks (affixed to the bottle as a metal plaque) displaying the name, High Line. As for the Bond No. 9 token logo, it appears raised in relief as a backdrop.

Bond No. 9 has joined forces with and became sponsors of Friends of the High Line, the nonprofit organization which spearheaded and oversaw the revitalization and reuse of this abandoned rail line in partnership with the New York City Department of Parks & Recreation.

High Line will retail at $220 for 100 ml and $145 for 50 ml. As an extra incentive for recycling your empty perfume bottles Bond No. 9 has a special treat for you.  Just bring them your empty glass perfume bottles—theirs or anyone else’s—to Bond No. 9 boutiques and Bond No. 9 perfume counters at Saks Fifth Avenue nationwide, and they will take care of the rest. By way of an eco-friendly thank-you, they’ll give you a refillable pocket spray. Free with any purchase.

Appearing on-counter in March 2010, Bond No. 9 High Line will be sold at the perfume house's four New York stores, Saks Fifth Avenue, and online at Bond No. 9


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