An apple a day can do more than keep the doctor away—it can give you lashes that look healthy, strong and utterly resilient. That’s the secret behind the new Définicils Precious Cells High Definition Amplifying Mascara, the first mascara from Lancôme to regenerate the condition of lashes, all while delivering definition with lash by lash fullness. Our newest ambassadress Julia Roberts, clearly the apple of Lancôme’s eye, is the face of Définicils Precious Cells Mascara.
As the global lash expert, Lancôme takes lashes quite seriously. In 2009, Lancôme’s Advanced Research Laboratories embarked on an extensive study devoted to the differences between lashes and hair, specifically their follicular structures. This study was carried out on 29 women (ages 18 to 65, across different ethnicities) over nine months and every week the lash growth cycle was observed. The findings were applied to Définicils Precious Cells Mascara.
NUTRITION FOR YOUR LASHES
At the heart of Définicils Precious Cells Mascara are extracts derived from Malus Domestica, a precious plant extract with excellent storage properties resilient enough to withstand tough environments. (Its long-living stem cells are responsible for this durability.) If this ingredient sounds familiar, it’s because it stars in Lancôme’s Absolue Precious Cells skincare collection.
The breakthrough discoveries on epidermal stem cells paved the path to Définicils Precious Cells Mascara. In fact, Lancôme’s Advanced Research Laboratories confirmed a link between lash structure and the epidermal stem cells that live at the heart of lash follicles—just as with the skin.
Définicils Precious Cells High Definition Amplifying Mascara contains the following ingredients:
• Swiss apple extract: The plant extract of Malus Domestica, already in Absolue Precious Cells, was shown to restore the environment of the epidermal stem cells in vitro. This extract contains cellular components such as peptides, lipids and sugars that can be assimilated by skin cells.
• Madecassoside¬: Derived from centella asiatica, a healing plant from Madagascar that helps strengthen and thicken lashes, Madecassoside is commonly used in Ayurvedic medicine because of its healing properties.
• Arginine: A nourishing amino acid with conditioning properties.
THE FORMULA
Définicils Precious Cells Mascara boasts an entirely new creamy texture. Just as with the original best-selling Définicils, this formula not only defines lashes beautifully, but also creates a fuller lash look. A blend of five, triple-coated waxes delivers lash fullness from the lash root to tip. Additionally, the new Définicils Precious Cells Mascara formula glides on smoothly while enveloping lashes with conditioning agents. It’s super-easy to remove, reducing the chance of lash loss.
THE BRUSH
It wouldn’t be a Lancôme mascara without an innovative, performance-driven brush and Définicils Precious Cells Mascara is no exception. The new multi-faceted brush was specifically developed to work with this creamier formula. The short bristles help deposit the formula in between the lashes, while the flexible, longer bristles allow for a clean application. In combination, the formula and brush deliver optimal lash by lash fullness.
THE RESULTS: VISIBLY REGENERATED LASH CONDITION
From the first swipe, lashes coated with Définicils Precious Cells Mascara appear longer, thicker and simply more captivating. After four weeks, a panel of 101 women raved about the new mascara. Additionally, even after makeup removal, more than half of the women perceived their lashes to be in better condition and reported a reduced loss of lashes during makeup removal.
PRICING & AVAILABILITY
- $29 (suggested retail price)
- In Black and Brown
- July 2010: Nordstrom exclusive
- August 2010: Lancôme counters nationwide and on lancome-usa.com
GIVEAWAY!
Lancome would like to give our readers the opportunity to win one of these fantastic mascaras of their own! Simply complete the form below and you're entered. USA residents only please. Contest ends Sun., 7/25/10 @ 11:59 PM. Some restrictions may apply
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