L’Oréal Paris has signed actress Elizabeth Banks as its latest spokesperson. On L’Oréal, Banks stated, “What impresses me most about L’Oréal is the company’s commitment to empowering women. L’Oréal wants women everywhere to not only take charge of their beauty, but to also take control of their health and well being.” Karen T. Fondu, president of the L’Oréal Paris division of L’Oréal USA, also commented on the new deal. “Elizabeth’s talent and beauty is matched by her intelligence and approachability. She has a natural charm and an incredible ability to captivate an audience,” said Fondu.
Banks follows other celebrity beauties, among them Eva Mendes and Beyoncé, as the face of L’Oréal. Bravo!
source: WWD
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