Friday, January 2, 2009

Extraordinary Jewelry of Majo Fruithof

Photographer Patrizio di Renzo created these stunning photos for Swiss jeweller Majo Fruithof's 2009 Collection. This is no ho-hum line of jewels, ladies; top model Iekeliene Stange modelled for these images. Per Fruitoff, "There is an irresistible fascination in interpreting materials and shapes within the context of individual beauty. From clear structures, reduced in their contrast, exciting new ideas evolve which underline the radiance of unique personalities."
Converting those ideas into reality requires creativity and craftsmanship at the same time. When precision and perfection go hand-in-hand, surprising effects arise which only show themselves when they are touched. What appears to be static design reveals itself as silky soft and flowing. These are the concepts behind Fruithof's jewelry.

click image to enlarge

To experience the extraordinary collection and creative photography, please visit the website of Majo Fruithof. There, you'll learn more about the jeweller and be transformed by her sense of aesthetic.

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