Friday, January 2, 2009

Too Faced Launches Smurfette Collection

click image for higher resolution detail

Blue is the new black this season as in-the-know trendsetters flock to get their hands on the hottest, limited-edition cosmetic collection to hit the market -- Too Faced's The Smurfette Collection.

Inspired by Too Faced's Founder and Creative Director, Jerrod Blandino's, favorite childhood "idol" -- The Smurfette Collection turns 80s fantasy into today's beauty reality. Produced under license from Sony Pictures Consumer Products Inc. and Lafig Belgium s.a., this 5-piece Collection will bear the iconic Smurfette imagery and celebrated character artwork. Debuting at Sephora U.S. stores and on, this fun and flirty assortment will hit shelves in January 2009. As a limited-edition launch, savvy Smurf(TM) fans will need to act with Smurfy speed to get these stylishly chic items before they sell out!

The Smurfette Collection includes...

  • Smurfette Mood Swing Lip Gloss, $18.50: A mood activated lipgloss that starts off Smurfy blue and then magically blossoms into countless shades of Smurf-berry pink depending on the wearer's emotional state!
  • So Smurfy Illuminating Face Powder, $26.00: Created in the image of Smurfette, this multi-shade palette brightens and tones with a combination of soft, color-correcting shades that blend together for wear on any skintone.
  • So Smurfy Eye Shadow Collection, $32.50: A chic palette that includes four complimentary eye shadow shades -- two of which are debossed with the classic Smurf daisy and Smurfette's silhouette.
  • Smurfy Eyed Liquid Liner, $17.50: Two long-lasting, fast-drying liquid eyeliners, in Smurf-inspired blue and white shades formulated with sparkling, micro-glitter for added impact and edge!

Jerrod explains his inspiration for the Collection: "I am constantly drawing from my childhood experiences and many artistic genres. As a child of the 80s, Smurfette was the 'It Girl' of my generation. It all coalesced one morning when I was jolted awake out of a deep slumber by a nagging thought that had been swimming around my head for awhile -- 'What Happened To Smurfette?' I had visions of her luxuriating up in the Hollywood Hills, jaded by the intensity of the limelight, but poised and ready to make her return! She was the only girl in a village of adoring men who seemed their whole reason for living was to bask in her blue-tinted spotlight. She was the epitome of the Too Faced girl and would inspire a whole new crop of fashionistas to up their feminine ante and capture the world's adoration. I drifted back to sleep with visions of what shades, textures and formulas I would use to create a Collection worthy of such a beauty icon," explains Jerrod.

The Collection is positioned to attract both the Smurfette and Too Faced loyal fan bases as well as new shoppers looking for innovative, larger-than-life, high quality cosmetics. The authentic line is designed to appeal to the young at heart, hipsters looking for a dose of trendy nostalgia and any glamour girl that lives to play with makeup.

The Smurfs, known by many names in countless languages, are beloved all over the world. In celebration of The Smurfs' 50th anniversary, Sony Pictures Entertainment previously announced that a live-action/animated hybrid Smurfs motion picture is in development, to be produced by Columbia Pictures and Sony Pictures Animation with producer Jordan Kerner (Charlotte's Web) and writers David Stem and David Weiss (Shrek 2 and Shrek 3).
Juli Boylan, Senior Vice President, Worldwide Consumer Products for Sony Pictures Consumer Products, added, "Smurfette is the quintessential glamour girl and a perfect fit with a brand as bold, bright and glamorous as Too Faced."

I really had to search to find this collection on the website, but it IS available at if you search for it. (click this Sephora link to catch my search results). I expect this collection is going to go over like gangbusters when more news of its birth hits the cyber-waves! Enjoy ...


  1. This is such an adorable collection- especially the smurfette imprinted on the face powder. Have you tried this yet?

  2. I haven't tried it yet, and I'm lemming it in a bad way. ; )

    Like you, I'm especially drawn to the face powder compact, some of the others seem a little too trendy for me from the collection.


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