Saturday, February 20, 2010

Lancome for The Row Fall 2010

The Row, the collection designed by Mary-Kate and Ashley Olsen, had its Fashion Week debut yesterday at a gallery on New York’s west side. The line has earned a following for its simple yet sophisticated structured pieces and the new collection continued beautifully on that theme.

Makeup artist Aaron de Mey for Lancôme created the look around a strong, defined brow and a dewy facial complexion. “It’s about studying the architecture of the face,” he said. “Eyebrows are naturally defined, but slightly exaggerated.”

The neutral color palette meant that skincare played an important role. To prep, Aaron used Lancôme Eau Fraiche Douceur Micellar Cleansing Water and followed it with Lancôme Genifique Youth Activating Concentrate massaged generously into the skin; this duo gave each model a luminous complexion. Lancôme Le Crayon Poudre filled and defined the brows—a focal point of this look. To finish, Aaron dabbed Lancôme Effeacernes Concealer on the lips, a trick that removed the natural lip color and kept the focus squarely on the brows.

le vernis in Untamed Plum

Referring to the brows, de May said: “It’s individualistic, because every girl’s brow is different. It’s more noncosmetics-looking.” Everyone backstage and front of house were obsessed with the braided black Louboutin sandals made exclusively for the show. (a break for the models from the skyscraper heels!) Mary-Kate and Ashley chose a deep wine colored polish – Lancôme Le Vernis in Untamed Plum – for the toes, but kept the fingernails clean and shiny with a coat of clear nail polish.

Inspiration for the long, free-flowing strands of hair? That's right, you guessed it, Ashley and Mary-Kate themselves. Hairstylist Jimmy Paul for Bumble and Bumble ensured hair had a dry, non-sleek texture by working in a touch of Surf Spray and Thickening Hairspray with his hands and a blow-dryer. “It’s very flyaway with a little movement,” he said. To create some added texture, he either curled sections of the hair or pinned it in small bunches. After the curls and bunches were let loose, he used a bit of Tonic Lotion to “calm it down and kill the curl a bit.”

images:, lancome-usa, wwd


  1. Yeah ... the girls did pretty good, huh. I'd wear lots of these outfits, they're very flattering, chic and simply elegant. Well done, Ashley and Mary-Kate!


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