Sunday, February 28, 2010

Rock & Republic Beauty Blowout at HauteLook

PortraitOver the past 6 years, Rock & Republic has transcended the premium denim world to become a international lifestyle brand. Its luxe yet edgy approach to fashion is personified by CEO and Creative Director Michael Ball. Constantly redefining the boundaries in the fashion industry, Rock & Republic is at the forefront of design. In 2006, Rock & Republic expanded to include a phenomenally successful line of accessories consisting of footwear, handbags and eyewear. With the launch of Rock & Republic Cosmetics in 2008, the company adds yet another exciting piece to its high fashion portfolio taking jet-set clues from company President, Andrea Bernholtz.

Furthering the company as a true lifestyle brand, Rock & Republic is using its momentum in fashion to influence the worlds of sports and philanthropy.

In 2007, Michael Ball fulfilled one of his own personal lifetime ambitions by announcing Rock & Republic as the first fashion brand to create a professional cycling team, Rock Racing, which has already revolutionized the sport by putting a sexy edge into cycling. With this division of the brand growing at such speed, the future holds endless opportunities including Moto GP and Formula 1 Racing.

It is evident that with the launch of these new product categories Michael will not stop until he has achieved global domination; but he also desires global change. Rock the Cure, the company's groundbreaking philanthropic foundation, is the means to that end. The foundation encourages people to "make a difference, lead by example, and Rock the Cure" by donating 100% of the profits to charity. This year's recipient is the City of Hope whose mission is the research, education and treatment of life threatening diseases.

Every season, Rock & Republic captivates audiences with its fashion forward runway shows, legendary events and trailblazing ideas. Clearly the future ROCKS.
Friends don't let friends pay retail ~ HauteLook

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