Redken has re-vamped their Urban Experiment styling line into Style Connection Surface Shifting Styler products. There are three products in this newly designed collection: Matte Sponge 05 Rugged Texturizer, Wool Shake 08 Gel-Slush Texturizer and Velvet Gelatine 07 Cushioned Blow Dry Gel.
I must admit, when I looked at these products I thought, "Geez ... do I really want to put this goop on my fresh, clean hair?" I'm a bit of a style-a-phobe when it comes to jelly-type products. But the descriptions of the products seemed so yummy I had to give at least one of them a go.
I chose to try the Velvet Gelatine 07. Oh my gosh ... I'm in love! The first thing I noticed as I squeezed a small bit of the gel into my palm was that is was the texture. Though promoted as a "gelatine", this truly is a velvety-soft product that effortlessly absorbs into hands (or hair ... ha ha). The scent is lightly citrus, floral (very subtle) and very fresh. I couldn't believe how fabulously the Velvet Gelatine worked its magic on my hair. I applied a small nickle-sized amount throughout my wet strands, combed, let dry naturally for about 20 minutes, then blew dry with my equally fabulous T3 Featherweight dryer. Results: Soft, cushiony smooth, plush, shiny hair that behaved even in the windy, warm weather we've been experiencing here in New Orleans past few weeks off and on. It's a winner for sure! I'm so glad I didn't let the "gelatine" scare me away. I'm loving this stuff! (hides it away from teen daughter)
To get the scoop on styling tips and how to use Redken Velvet Gelatine 07 from the hair pros, watch the video above. Watch how they take limp, lifeless hair to smooth, cushioned blowouts for a light, airy, bouncy effect. Great for guys and gals and all hair types! Lots to learn, goodness you'll be thankful to know.
Redken Velvet Gelatine 07 and the other Style Connection products retail for $17 each and are available at Redken salons. Visit Redken.com to find a salon near you.