Wednesday, May 7, 2008

Chanel's Trendy Plans

Chanel is opening its second Los Angeles outpost on trendy North Robertson Boulevard. Located adjacent to the famed Ivy restaurant, the new 5,395-square-foot, Peter Marino-designed store marks the birth of the company's new design concept.

While the flagship on North Rodeo Drive carries the full range of Chanel ready-to-wear, fine jewelry, shoes, and fragrance and beauty, this new boutique will stock targeted, constantly updated merchandise that reflects the gallery-like space. Continuing the brand's longstanding support of the arts, artist Robert Greene created two works in oil on vellum collaged on aluminum panel.

Peter Philips, Chanel Makeup's new global creative director, marked the grand opening by designing four limited-edition nail colors. Priced at $25 each, the collection of graphic, pop-art shades was inspired by the hipster-cool spirit of Robertson Boulevard and boast such whimsical names as Melrose, Rodeo Drive, LA Sunrise, and LA Sunset. While the product will initially be available only in-store, will stock the polishes starting in June.

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