Friday, May 23, 2008

Olay Tones Up for Summer


That's what Procter & Gamble Co.'s Olay is concentrating on this summer, and to achieve that mission they are introducing some new products to already successful lines of their skincare - Definity, Total Effects and Regenerist.


  • Olay Definity Color Recapture - a daily anti-aging tinted moisturizer packaged in a beige and white spiral contained in a clear gel. Benefits: UV protection with SPF15 and Olay moisture, sheer coverage helping skin tone, and Olay's patent-pending Essential Glucosamine Complex designed to hydrate and reduce the appearance of hyperpigmentation, while smoothing out the appearance of lines and wrinkles. Shades - fair to light, light to medium, and medium to deep - $24.99
  • Olay Definity Night Anti-Spot Treatment - the company's first nighttime treatment product, designed to act as a "cover-up product but with long-term benefits; It also contains three other key ingredients designed to fade the appearance of age spots and even out skin tone in six weeks - $24.99

Total Effects

  • Olay Total Effects Plus Touch of Foundation - a foundation offering seven antiaging benefits, which range from line minimization, moisturization, lifting, brightening and pore refinement; designed to renew, restore and protect aging skin. Comes in one shade, which adapts to all skin tones - $18.99


  • Olay Regenerist Touch of Foundation - a UV antiaging daily tinted moisturizer - $18.99

source: WWD

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