Friday, September 5, 2008

Lancome Introduces Supermodel Spokesperson

Arlenis Sosa, the fashion world's newest supermodel joins the Lancôme family.

The Cinderella story of Arlenis Sosa continues as the fledgling supermodel has joined Lancôme as a spokesperson. Sosa, 19, who comes from the Dominican Republic , was discovered earlier this year and immediately began working with the likes of Steven Meisel and Craig McDean for American Vogue, Italian Vogue, Harper’s Bazaar and other top fashion publications.

“Arlenis possesses beauty, intelligence, charm and compassion,” says Lancôme President Odile Roujol. “All of our brand ambassadors share these attributes, so we knew she would be a wonderful addition. We are very proud to welcome her to the Lancôme family.”

Ms. Sosa’s fellow spokespeople include Anne Hathaway, Kate Winslet, Juliette Binoche, Clive Owen, Daria Werbowy, Laura Morante, Selena Breed, Elettra Rossellini Wiedemann and Inès Sastre. Advertising featuring Arlenis will appear in 2009.

“I feel so honored and lucky,” says Sosa. “Lancôme is an amazing brand so this is a dream come true.”

Arlenis was a student majoring in communications and doing charitable work with her church on behalf of those living with diabetes when a local designer spotted her and sent her photo to a friend at the Marilyn Agency in New York . She flew to the city–her first time out of the Dominican Republic –and the agency signed her on the spot. At 5’11, with sparkling eyes and one of the most beautiful smiles in the industry, Sosa quickly captivated editors and photographers alike. She will make her catwalk debut during New York ’s Spring 2009 Fashion Week and will appear on the runways of more than a dozen designers, including Oscar de la Renta, Donna Karan, Carolina Herrera, Proenza Schouler, Zac Posen, Narciso Rodriguez, Anna Sui, Tommy Hilfiger, Peter Som and Rag & Bone. Whew ... that's some lineup!

Congratulations, Arlenis! xo

source: Lancôme

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