Plum Mascara Craze

Green-eyed ladies have known this for years ... the craze is hitting the streets again. Purple-toned mascara enhances the green in green eyes. That's not all, though. When it comes to mascara, purple is the new black. “The red undertone counteracts any pinkness around the eye, making the whites appear even whiter,” says Dior Beauty makeup artist Ashunta Sheriff, who says vampy shades such as Benefit Bad Gal Lash (tube, left) and Diorshow (brush, right) both in Plum define lashes just as effectively as basic noir but add a subtle flash of color.Benefit Bad Gal lash $19, BeneFit Cosmetics; Dior Diorshow Plum Mascara, $24, sephora.com.