Monday, September 7, 2009

Spring 2010: FW Pop-Up Stores on the Horizon

photo: Rachel Roy

Now You See Them

What's fashion week without a fresh round of pop-up stores? Building on the success of last year's collab with Colette, Gap will again give Fifth Avenue a jolt of Parisian je ne sais quoi, this time through a partnership with the Marais lifestyle emporium Merci. A new retail venture from the former owners of Bonpoint, Merci stocks a variety of luxury goods and donates all proceeds to charity. Jenni Kayne is getting in on the action by pairing up with Curve owner Nevena Borissova for a three-month shop adjacent to Borissova's Soho boutique. In addition to Kayne's SoCal wares, they'll be stocking a selection of vintage designer jewelry and home decor items. And if you're resistant to jockeying with the perfume spritzers and slow-moving European tourists at Macy's Herald Square, head to Rachel Roy's temporary Spring Street outpost to pick up jumpsuits and sequin clutches from the designer's new Rachel Rachel Roy diffusion line. Announcements of temporary stores for Julie Haus and Mackage have also passed through the inboxes of Style. Their suggestion: Hit these stores up soon before they're gone for good.

~ taken from

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