Wednesday, June 23, 2010

Fresh's New Lip Treatment Is a Sugar Plum



On the heels of the release of the wildly popular Sugar Rose Tinted Lip Treatment comes Sugar Plum by Fresh.  Be still my heart. Here is another shade I can definitely get juiced about!

Fresh Sugar Plum Tinted Lip Treatment SPF 15 offers sheer coverage or buildable color and is the perfect partner to the best-selling Sugar Lip Treatment SPF 15. It's formulated with sugar, a natural humectant that prevents moisture loss, and a superior blend of nourishing oils and protective waxes to soften and smooth dry lips. Antioxidant-rich vitamins also work to defend against wrinkle-causing free radicals. It also provides essential year-round protection from damaging UV rays with SPF 15.


Here's the story behind Sugar Plum.  Be warned, it will have you licking your lips and ripe for plummy, juicy fruit.

"On a recent summer vacation, we spent time on a farm in France where there was a magnificent plum orchard that stretched to the horizon—plum trees as far as the eye could see. At first light, the sun would stream through the orchard, warming the irresistible, juicy plums. Ripe for the picking, I tasted one and was surprised at how the deep, dark skin of the plum gave way to a translucent burgundy pulp. Inspired by this unveiling, I created Sugar Plum Lip Treatment SPF 15, a dark bullet that delivers a mysteriously sheer and utterly sensuous tint."
—Alina Roytberg, Fresh Co-founder


Both the original and the rose tinted version have won Allure Best of Beauty Awards. Their plummy sibling is sure to set heart's on fire as well.  Fresh Sugar Plum Tinted Lip Treatment is available currently only at Sephora.  All the Fresh Sugar LipTreatments (tinted or original) retail for $22.50 each.

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