Thursday, June 24, 2010

New Fusion Beauty SculptDiva Contouring & Sculpting Blush


SculptDiva™ Contouring & Sculpting Blush with Amplifat™ in Crave

My first thought on learning Fusion Beauty had developed and launched a new cream to powder blush with the "taste" of cheek sculpting as its premise was - copy cat!  You see, as an avid fan and follower of the delicious PurpleLabNYC brand of beauty, I couldn't help but notice SculptDiva's similarity to the already released Cheek Implants Cream Blush by PurpleLab.

Well, I guess there's room at the table for more, right? I also suspect Fusion Beauty won't be the last to follow in the visionary footsteps of the Divine Ms. Karen (Robinovitz, PurpleLabNYC Creatrix), whether with sculpting, contouring blush or any of Karen's other "children," the beauty products she brings to life.

Soooooo, back to Sculptiva. It turns out there are many reasons to give this new blush a look-see.  Fusion Beauty SculptDiva Contouring & Sculpting Blush with Amplifat (more on that in a sec) is a double-duty cream-to-powder blush that endeavors to impart a youthful, flushed look while helping to perfect the skin.


This high-performance cheek color is infused with rose bud extracts to help minimize pores on cheeks, and advanced skin conditioners for a hydrating touch. A concentrated dose of AmpliFat complex plumps the skin for visibly firmer, more supple-looking cheeks in 28 days. Over time, the perfect shades claim to work to diminish the appearance of lines and wrinkles, and help to enhance the appearance of skin volume.

Ok, so what exactly is Amplifat?
It's a concentrate suspended in calcium-based microspheres that mimic the results of injectable facial fillers as an ingredient in products to promote increased density and volume in the face. Currently, Amplifat is used in FusionBeauty ColorCeuticals’ SculptDiva Contouring & Sculpting Blush and IllumiFill Line Filling Luminizer.

"We have the ability to see the potential of these raw materials and use them in creative ways to basically satisfy key consumer benefits,” shares Fusion Brands’ Roslyn Griner, Senior Vice President of Marketing and Product Development.  In fact, look for Fusion Beauty to expand their cosmeceutical lines in the very near future.  They're counting on celebrity representation (Kim Kardashian for one) and Sephora to help get the word out about their technological advances to the masses.

Haute         Crave           Cherub         Bella
Haute (sheer, pink rose); Crave (shimmering apricot); Cherub (dusty rose); Bella (pinkish brown)

Fusion Beauty SculptDiva™ Contouring & Sculpting Blush with Amplifat™ is available in four beautiful shades (above) and retails for $29 each.  You'll find more information in-store and online at Sephora and may purchase the blush at Sephora.

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  2. Whew!

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