Thursday, October 16, 2008

Macy's Passport 2008: Fashion Cinema

Macy's Passport 2008, commemorating an iconic quarter-century of unparalleled men's, women's and children's fashion, state-of-the art theatrics, celebrity guests and unwavering dedication to our HIV/AIDS community. Since the onset of the AIDS pandemic in the early 1980's, Macy's in steadfast partnership with their sponsors, top designers and community organizations has raised invaluable awareness and over $27 million toward saving lives.

Now in its 26th year, Macy's Passport is the result of fashion and compassion joining forces for the common good. One of the best-loved fashion theatre events in America, it's also one with a big heart.

By 1992, Macy's Passport hit its stride with the 10th Anniversary show featuring supermodels Claudia Schiffer and Christy Turlington on the runway. Swatch, one of the show's sponsors, released a limited-edition watch designed by Vivienne Westwood, sales of which helped triple Passport's previous fundraising efforts. All told, $250,000 was donated to the San Francisco AIDS Foundation and the Shanti Project.

Hollywood embraced the event, and over the years, the celebrities who've graced the stage reads like the "A list": Sharon Stone, Annette Bening, Tyra Banks, Macy Gray, Cindy Crawford, Tina Turner, Will Smith, Liza Minnelli, k.d. lang, Jennifer Lopez, Sean Combs and Mary J. Blige. The best and the brightest names from the world of fashion have also taken Macy's Passport to heart, with Calvin Klein, Kenneth Cole, Marc Jacobs and Michael Kors lending their talents. Every year Macy's Passport shined causing audience members to wonder how the show could possibly top itself.

But top itself it did! In 2000, Macy's invited a talented musical dance group of Ugandan orphans, to perform at that year's show. It was an obvious and natural partnership to all those involved with Passport. As orphans of AIDS, these young people knew first-hand of the devastation caused by the pandemic; as gifted performers, they understood the talent and presence necessary to capture the stage. With their performance at Macy's Passport, the children electrified the crowd demonstrating the power of the human spirit to transcend adversity and ultimately gain victory over this terrible disease.

In 2007 Passport celebrated its 25th anniversary, surpassing $27 million raised for the HIV/AIDS organizations that serve our local communities. It is in the spirit of Macy's Passport that Macy's continues their mission of AIDS fundraising on a worldwide stage.

For the first time this year the magic of Macy's Passport will be brought to the silver screen. Macy's Passport will be transformed into a high definition cinematic event to be shown across the country, featuring special celebrity and musical entertainment and showcasing all the excitement of the live Passport events. Macy's Passport : Fashion Cinema expands Macy's commitment to the fight against HIV/AIDS. In each city, Macy's will host a screening party with all proceeds benefiting a local HIV/AIDS organization. Attendees will also enjoy a pre-show reception and receive an exclusive Macy's shopping discount.


MACY'S PASSPORT: Fashion Cinema Screenings: Thursday, October 23, 2008

Event registration begins September 2008 On-line and at participating HIV/AIDS organizations.

I encourage you to take a look at the video flash from prior shows to see the excitement, love and fun involved in this event. You can do so by visiting Macy's Passport online.

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