Super creative with her hands in just about everything - music, fashion, beauty, fragrance - Gwen Stefani hones in on the video-yourself craze (think youtube, etc) by marketing her Harajuku Lovers fragrance line to young girls. Her company worked with agency Syrup to create a karaoke video sharing program in which fans can record and post videos of themselves singing to her songs. Visitors to the site can vote and comment on videos, purchase fragrance, and watch other promo videos from the company.
Click HERE to get a view at some of the vids.
I have nothing bad and everything good to say about Gwennie's Harajuku Lovers fragrances. I have several myself with my fave being Love and recommend them to anyone wanting a little extra fun in their life and lovely scent on their bod. x
Harajuku Lovers fragrances are available at Sephora, Urban Outfitters, Bloomingdales.
source: idea{logg}
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