Sephora, the visionary retailer, has always been at the forefront of beauty, showcasing groundbreaking brands, trends and the latest product innovations. Taking this tradition to the next level, Sephora presents tokidoki, a line inspired by the work of celebrated Italian artist Simone Legno. tokidoki invites you into a world of criminally cute beauty, where one glance is never enough. A provocative and playful mix of colors, textures and must-have accessories define this exciting new beauty brand available exclusively at Sephora in May 2010.
tokidoki universe with the highest quality, color-rich formulations. Pop pigment shades for eyes, lips and face come together alongside professional tools and accessories, all inspired by Simone’s cast of characters, like the milk stealing Moofia and the sweet and prickly SANDy. Don’t let the cuteness of these characters fool you; this color collection impresses the most experienced makeup aficionados. With immaculate attention to detail such as artist approved chisel tip applicators, indigenous Japanese and Italian ingredients and professionally milled powder formulations, every aspect of the line brings together art, color and performance for an unforgettable experience.
“The creation of these tokidoki cosmetics has given me a completely new way to express my characters and their universe,” says creator Simone Legno. “And doing it as a Sephora exclusive made perfect sense – they understand the relationship between fun, creativity, self-expression and color unlike any other retailer.”
“At Sephora, we are relentless in our search for innovative product offerings to redefine the beauty landscape,” says Margarita Arriagada, SVP of Sephora Merchandising. tokidoki stands at the forefront of cool, defying the rules of what works in pop and counter culture trends. The unique appeal of these characters and their stories is undeniable. It’s because of this extraordinary vision that we are pleased to present the first complete beauty collection from tokidoki, exclusively at Sephora. “
Escape into a world of criminally cute beauty
• Cromatico Eyeshadow Singles ($15) – The innovative, highly pigmented Italian - and Japanese - derived formulation provides a luxurious texture that glides on and layers beautifully for a velvety finish. Available in 16 shades and multiple textures.
FOR FACE AND BODY
• Galleria Nail Files ($10) – Sculpt nails with files inspired by skateboard decks featuring iconic tokidoki characters. Available in 6 styles, 3 files to a deck.
• SANDy Nail File & Cactus Pup Buffers ($5-8) – SANDy will shape your nails, the Pups will buff, all so cute with such a pretty payoff. Easily attached to any keychain for instant access.
photos from tokidoki x Sephora launch event (Highsnobette)
tokidoki, exclusively at Sephora, will be available in May 2010 (you can see them online now) on Sephora.com and all Sephora stores, as well as by calling 1-877-SEPHORA.
photos: Sephora, tokidoki and Highsnobette