Increased Demand for FREE Origins Rocks Earth Month Concert in NYC Featuring Grammy Award-Winner Macy Gray, Prompts Origins to Stream Concert Live Globally Over The Internet
High-Performance Nature-based Skin Care Brand Hosts FREE Star-Studded Concert Benefiting Origins Global Earth Initiatives
APRIL 2010 -- In celebration of Earth Month 2010 and Origins Earth Initiatives which support programs that help to sustain the planet, Origins will host its first annual Origins Rocks Earth Month Concert in NYC on April 19th. Due to pent up demand, Origins will be streaming Macy Gray’s performance live in an effort to share this concert globally and raise environmental awareness.
Fans are invited to the FREE star-studded concert at Webster Hall New York City featuring Grammy Award-Winner Macy Gray. Origins has chosen to partner with Macy as her new single “Beauty In The World” captures the sentiment of Earth Month. The concert will also include performances by emerging artists Ryan Star and Jon McLaughlin.
For those unable to attend the concert in person, Origins has partnered with MOG the Web's best on-demand music listening service and music blogging hub to bring Macy Gray’s performance live to the web for music listeners to enjoy the show around the world.
The concert will be broadcast live streaming at origins.com/liveconcert beginning at 10 p.m. EST/ 7 p.m. PST on April 19th.
“At Origins, we recognize the importance of environmental stewardship. Earth Month 2010 provides the perfect platform for Origins to reaffirm its commitment to giving back to Mother Nature, employing green practices and celebrating the planet,” announces Jane Lauder, General Manager/Senior Vice President, Origins. “Last year, through our Global Earth Initiative, Origins collected 7,500 pounds of empty cosmetic packaging to be recycled or responsibly converted to energy and planted nearly 24,000 trees. This year we are eager to further our green programs.”
Two free concert tickets will be offered to those who bring at least one empty cosmetic package (shampoo bottle, make up compact, deodorant container,) regardless of brand, to Origins retail stores in NYC, Westchester and the Garden State Plaza Mall (no purchase necessary, while tickets last.) Ticket holders must arrive at Webster Hall New York City for first come first serve entry. Origins will collect all the packaging and recycle or responsibly convert it to energy through its Return to Origins Recycling Program.
“I am thrilled to be a part of the first annual Origins Rocks Earth Month Concert,” exclaims Macy Gray. “Origins is known for its industry-leading commitment to the people and the planet. I am proud to be partnering with a brand that aligns with my beliefs of planting trees and cleaning up the earth for future generations.”
To further its Global Plant-A-Tree Campaign, Origins will plant a tree on behalf of each in-person concert attendee through its partners Global ReLeaf™. Did you know that just one tree provides oxygen for up to four people per day?
In 2009, Origins launched its Plant-A-Tree Campaign in partnership with American Forests’ Global ReLeaf™; an education and action program that helps individuals, agencies and corporations improve the local and global environment by planting and caring for trees. Since the launch of this successful campaign, Origins has aided reforestation projects globally by helping to plant more than 23,000 trees around the world. In addition to planting a tree for each concert attendee, from April 18th to 30th, Origins will plant a tree in honor of each customer who purchases the NEW A Perfect World™ SPF 25 Age-defense moisturizer with White Tea or current moisturizer.
Origins is available at select department and specialty stores, as well as in its own free-standing retail stores and at ORIGINS.com.