Wednesday, February 4, 2009

(PRODUCT)RED: Gifts That Give Back

Are you looking for a way to be charitable in a tough economy? Why not show your loved ones you care with a gift that gives back? (RED), the brand designed to engage business and consumer power to help eliminate AIDS in Africa has introduced new products just in time for February 14th from partners including Emporio Armani, Hallmark, Gap, Apple, Starbucks and Susan Hanover Designs.

For every (PRODUCT)RED item sold, up to 50% of profits will go to the Global Fund to benefit HIV and AIDS programs in Africa with a focus on the health of women and children. Since its launch in 2006, more than $120 million has been generated by (RED) partners and events for the Global Fund. Want to know more? It is only a click away at

· Emporio Armani HeartT-Shirt
The Emporio Armani (PRODUCT)RED Heart T-Shirt, available both in women’s and men’s styles is an exclusive for Valentine’s Day. Emporio Armani has also begun the launch of their Spring line of (PRODUCT)RED apparel and accessories at Emporio Armani stores internationally.

· Hallmark (PRODUCT)RED Greeting Card
Hallmark is offering (PRODUCT)RED greeting cards for your loved ones and Cards with Sound for this Valentine’s Day available at Hallmark Gold Crown Stores across the US. There are also a variety of Hallmark (PRODUCT)RED e-card and photo card options available at

· Gap (PRODUCT)RED Graphic T
Gap is introducing a collection of colorful, chic men’s and women’s (PRODUCT) RED graphic T’s – designed by international artists. The shirts are available starting February 9th in all US Gap stores and on for $28.

Starbucks customers can continue to “do good every day” by using their (STARBUCKS)RED card for any Starbucks purchase. With every swipe of the card, Starbucks contributes 5 cents to the Global Fund to help eliminate AIDS in Africa.

· Apple ipod Nano (PRODUCT)RED
The iPod nano (PRODUCT) RED Special Edition is available for $199 and the iPod shuffle (PRODUCT) RED Special Edition is available for $49. A portion of the proceeds from the sale of iPod nano (PRODUCT) RED Special Edition, iPod shuffle (PRODUCT) RED Special Edition and iTunes (PRODUCT) RED Gift Cards go to the Global Fund to help eliminate AIDS in Africa.

· Susan Hanover Designs (PRODUCT)RED Necklace and Bangle
Susan Hanover has designed a (PRODUCT) RED drop necklace and a new version of her classic bangle bracelet just in time for Valentine’s Day. Both are available at

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