Monday, February 9, 2009

RMS Beauty - Entirely Organic Beauty Line

RMS Beauty - created by nature, untainted by man.

This is the motto of Rose-Marie Swift's organic beauty line rms beauty™. Based on living and organic principles, each product is created to hydrate and illuminate vital, radiant skin. Consider it skincare with mineral color – giving make-up a whole new meaning.

Rose-Marie Swift is widely acclaimed in the world of major glossies, having worked for almost all of them (Vogue, Harpers Bazaar et al) and she’s also the makeup artist of choice for models like Giselle. Lesser known is that she’s just launched a gorgeous new organic makeup collection under the moniker RMS Beauty. As a makeup expert she’s often asked about brands she’d recommend, but having recently dealt with health issues & understanding the implications of toxic chemicals in our beauty products, she decided she could find none. The resulting epiphany sparked the creation of a beautiful new color line that uses live organic ingredients, mineral colors and Rose-Marie’s vast experience with makeup to produce formulations that actually work.

There are no synthetics, petrochemcials, parabens or other nasties. In fact, there’s no artificial anything. Flushes of color for lips & cheeks, bursts of luminosity for skin, unstudied & natural eyes, and everything super densely pigmented so a tiny amount goes a long way. The packaging is elegant, simple, clean and everything is packaged in frosted glass which has the dual purpose of protecting the ingredients, as well as being able to be recycled.

Unlike other products containing inactive and potentially damaging chemicals, rms beauty™ is created with the best organic ingredients in their purest, living state in order to keep all the life-giving enzymes, vitamins, minerals, antioxidants and healing properties intact. As a result, rms beauty™ creates a synergistic exchange and interaction with living skin, helping to keep it healthy and glowing while giving you the look you crave.

rms beauty™ is dedicated to transforming the way women use make-up. It does not attempt to cover, conceal or change a woman's beauty. Instead, rms beauty™ is about life and harmony with nature.

Review: I had the good fortune to try their concealer, which is ironically named "Un"Cover Up. "Un"Cover Up is formulated to reveal and enhance healthy skin. This is a moisturizing formula, which melts into the skin. The colors adjust themselves to your skin tone. It yields subtle yet effective coverage and is brightening to the eye area. It's a very unique product in that it has the texture and feel of almost a balm, yet gives coverage without overly pigmenting your own natural skin. It does look and feel as if you've applied a skincare product and is soothing to the eye area. I'm really quite impressed with the product and am now eager to try their Lip2Cheek and Cream Eyeshadow products, where Rose-Marie really brings her vast knowledge of color and play on skin tone based on her years of makeup artistry for editorial print and fashion. In addition to a high quality, organic beauty product, the packaging is fresh and pleasing to the eye. I'm enamored with the little jars.

Product Offerings and Pricing:

Lip & Skin Balm - each ingredient in this skin-rejuvenation formula has been carefully selected for its traditional healing abilities; use to heal, protect and hydrate skin; available in scents of Simply Vanilla and Simply Cocoa. $30

"Un"Cover Up - formulated to reveal and enhance healthy skin to give subtle, flawless coverage; available in light - medium shades - 11, 22, 33. $36

Lip2Cheek - combines hydration and protection with abundant mineral color for a beautiful, natural finish on lips or cheeks; available in shades of Muse, Smile, Promise, Modest, Illusive and Rapture. $36

Cream Eyeshadow - these shadows double as an eye cream to nourish and moisturize eye area and contain the benefits of raw mineral pigments without drying, you'll find no glitter here but a soft, subtle metallic glow emerges from shades including Lunar, Solar, Magnetic, Spark, Myth and Seduce. $36

Living Luminizer - illuminates to create a healthy, sheer, glowing look to skin and enhances skin's natural youthfulness. $38

All RMS Beauty products should be applied sparingly. When more intense color is desired, simply add thin layers of color until desired effect is achieved.

Please read more about Rose-Marie Swift and view her lovely products and the philosophy behind them at RMS Beauty. Rose-Marie is so committed to this field, she's dedicated a website to educating women about some of the toxins and misconceptions about today's beauty business through Though decidedly controversial, as many of my twitter sweeties will atest to, Swift has done remarkable research in the area, and women flock to Beauty Truth for information and answers to touchy questions about toxins and their beauty products. While there, you can also view a lovely portfolio of Rose-Marie's work. RMS Beauty products are available online at RMS Beauty and Vert Los Angeles.

*Giveaway Alert: One For the Love of Beauty reader is going to have the opportunity to win a product from RMS Beauty. Stay tuned during the week for more news on this fun giveaway!

1 comment:

  1. Ooh, I'll have to check these out! She sent me an e-mail about her upcoming line a year ago and I haven't seen anything until now....thanks!


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