Friday, April 4, 2008

Gwen Stefani Gets All Dolled Up

Hmmm ... MAC Fafi adorers may need to make room for a new adoration. Set for launch in September 2008, Gwen Stefani is introducing a new line of fragrances so "doll-like" you may just flip your lid for them.

Long fascinated by the whimsical style of girls in Tokyo's Harajuka area, Stefani's fragrance collection is called Harajuku Lovers. She created dolls based on herself and her four real-life backup singers - Love, Angel, Music and Baby, then turned them into scent bottles.

Gwen tells WWD magazine, "The idea that Coty would let me do five different fragrances for Harajuku Lovers was a fantasy. [But] it really had to be five . . . each girl has her own personality and sense of style. We're all saying something different with unique personalities."

The scents will each be available in two sizes: $45 for 30 ml. and $25 for 10 ml. A coffret, which includes solid perfume versions of all five, will be on counter later this fall as a permanent addition to the collection, and will retail for $60.

I for one am looking forward to these little Asian-inspired whimsies. I'd like to also let you in on the website for this little "Harajuku World" and encourage you to take a look at all it has to offer, if you are so inclined. The girls are featured via illustrations, flash technology, photos and more, there's a jukebox of tunes available for audio enjoyment, and videos of Gwen and the girls as well.

The fragrance lineup for each doll sounds lovely. Let's take a look at the fragrance notes themselves:

Love, a sensuous floral concocted by Yves Cassar and Pascal Gaurin of International Flavors & Fragrances, has top notes of sparkling bergamot, pink pomelo, peach and bamboo leaf mist; a heart of watery peony, living hydroponic lace rose, jasmine sambac, nectarine blossom, creamy paperwhites and Egyptian jasmine, and a drydown of petally ylang, creamy vanilla orchid, sensual musk and blond wood.

Lil' Angel, a fruity floral by Givaudan's Christophe Raynaud, has top notes of raspberry, cranberry, blackberry and pineapple; a heart of pear blossom, candied violet and sugared rose, and a drydown of lollipop accord, hinoki wood and crystal amber.

Music, a delicate floral by Honorine Blanc of Firmenich, has top notes of clementine and sparkling pear; a heart of jasmine sambac, sweet pea and honeysuckle, and a drydown of vanilla, skin musk and sleek woods.

Baby, a powdery musk by Firmenich's Harry Fremont, has top notes of freesia, bergamot and white rose; a heart of orange flower, tiare flower and jasmine petals, and a drydown of white musk, soft woods, heliotrope, vanilla and violet.

And if you're in the California area and you'd like to meet the girls, take notice:

source: WWD


  1. i dont really get this... why are these "dolls" there and what do they have to do with make-up? i mean honoustly do you see anyone wearing them allready?

  2. The dolls will be the "tops" of the fragrance bottles. I think they're bound to appeal to collectors.

    Actually, yes, I can see people getting very excited about this collection. Remember when Fafi was all the rage for MAC ... people are still going bananas over it ... plus Gwen has quite a following and is respected in the fashion and music world; her celebrity will go a long way to marketing these little dolls.


  3. I think those dolls are adorable. Definitely a lot like Fafi!


Please let us know your thoughts. xo

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