Saturday, April 25, 2009

Chanel No 5 - The Film

Join Chanel for the journey to No 5 ~ The Film

French film actress Audrey Tautou, famous for her role in Amelie and soon playing legendary Coco Chanel in a film about her life, has become the muse in a Chanel No. 5 mini film, directed by Jean Pierre Jeunet. While in the past, Chanel No. 5 commercials ran on TV and in the cinema, this is the first time a Chanel marketing campaign has kicked off on the internet, launching online globally on 5 May 2009. The brand is renewing its campaigns to appeal to younger consumers who are unaware of No. 5. The film unveiling takes place on 5/5 (Chanel No 5 ...), the same day the designer first introduced her fragrance to the world.

(click images to enlarge)

Make an online reservation to see No 5, The Film on May 5th. Click here to view the prelaunch teaser of the picture and confirm your reservation.

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