Friday, April 3, 2009

Shu Uemura: The PINK Collection

If you like pink (me, me, me), this is a lip collection you'll drool over!

Introducing Shu Uemura's Pink Collection. Pink hybrid pigment creates a revolution in color lipsticks and glosses made of never-before-seen pinks. Uh huh, yep, that's what I said, never-before-seen.

Sounds exciting? Well it is.
As the leader in color and science, Shu Uemura breaks the boundaries of conventional color with this collection, a series of lipsticks and glosses made with a Pink Hybrid Pigment, one of the purest pink pigments ever discovered and patented by the cult Japanese beauty company. Thanks to this breakthrough, this lip collection boasts the most vibrant hues available, creating new and unique shades of pink (never seen before).

Until now, pink’s color palette was limited due to the conventional way in which shades were processed and created. This standard method mixes red and white pigments, which create irregular shaped and sized particles that produce dull, muddy pinks. The Pink Hybrid Pigment, which was discovered by Shu Uemura laboratories, is made up of a fusion between a mineral core and an organic shell, which produces particles that are perfectly round and regular in shape. This consistency is what makes the hues of the lipstick so bright and pure. This is what creates the new and unique hues of pink seen in the collection with shades that range from never before seen light, yellowish, dark and bluish pinks.

The Pink Collection is comprised of nine new Rouge Unlimited lipsticks, shades in a range of pink colors designed to flatter the complexion and five new shades of Gloss Unlimited formulas delivering unprecedented pureness of the color pink. Lipstick and gloss pairings (the duos) are also available.

Rouge Unlimited lipsticks retail for $23 each, Gloss Unlimited for $22 each and the paired duo sets go for $45. Available April 2009 at, Shu Uemura boutiques and counters nationwide.


  1. Wow. Those pinks are awesome! I definitely want some of those in my makeup case--which is also pink if not a fancy new shade of it!
    Thanks for the post!

    Check out these videos too--lots of helpful beauty info!

  2. I'm such a pink lippie girl, too, so I can't wait to try these.

    Many thanks for the vid info ... great stuff. Keep us posted!



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