DuWop has revamped its original plumping Lip Venom with an eco-friendly version called Pure Venom. Organic cinnamon oil plumps, while safflower oil creates shine and organic castor oil conditions and smoothes. “We wanted to create this as a challenge to ourselves,” says Cristina Bartolucci, DuWop’s creative director. They're also introducing Pure Venom Plumping Lip Stain. In a manner she calls “eco-pristine,” the beneficial ingredients in Pure Venom like shea butter, safflower oil, and jojoba oil are all traceable to their organic roots, some from a farm in the midwestern United States where they were grown. The packaging is completely sustainable and recyclable. Pure Venom launches this month at Sephora and will retail for $24. Available in Pure Nude (sheer nude) and Pure Berry (sheer berry red).
Wanna get your hands on one? Don't hold your breath! So popular are they already that they're sold out at Sephora.com. You can, however, still score a DuWop Pure Venom Plumping Lip Stain from DuWop online.
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