Wednesday, August 27, 2008

KANEBO: Sensai Brush Type Concealer

From luxury skincare and makeup company Kanebo comes SENSAI Brush Type Concealer. Available this month, SENSAI Brush Type Concealer is a treatment product as well as a cosmetic product. Want to know more? Read below ...

The NEW SENSAI Concealer by Kanebo, part of the new Foundation Series, is a revolutionary anti-aging brush-on foundation tool designed to flawlessly cover fine lines, under-eye circles, blemishes and discoloration while moisturizing and firming the skin.

SENSAI Concealer is enriched with Kanzo (licorice) Extract, a traditional medicinal herb taken from the root of the licorice plant and used to gently soothe blemishes and help prevent irritation. A second key component is Moistened Powder, a unique powder pre-moistened and coated with oil that helps to retain the natural oil in the skin. Silk Extract—prevents moisture loss and allows for a smooth application—and Weightless Glow Factor, is an exquisite, feather-like powder with thin, flat granules which provide smooth coverage and which cause light to reflect evenly off your face. The Concealer also now includes the exclusive Koishimaru Silk Extract which provides superior moisturizing to the skin. Koishimaru Silk was once only reserved for the Imperial Family of Japan, Kanebo was granted the rights to work with this precious fiber.
The NEW Foundation Series launching in August has been developed with the acclaimed japanese make-up artist Hisano Komine. Based in Paris, France since 1996 she has produced looks for fashion houses on runways in Paris and Milan and been featured in numerous fashion publications in Europe.

In addition to the new concealer, the line includes:
  • Smoothing Water Make-Up Base deeply hydrates and smoothes the skin preparing it for foundation application. (SRP: $45)
  • Fluid Finish Foundation, moisturizing foundation contains a high amount of water which enables it to provide a veil of moisture to the skin (9 shades). (SRP: $50)
  • Loose Powder (translucent) finishes the look with extremely fine, feathery-light translucent powder with a delicate tint, appropriate for all skin tones. (SRP: $60)

The moisturizing ingredients quickly permeate the skin surface to gently moisturize and nourish; the Weightless Moist Glow Factor is distributed evenly, reflecting light uniformly to achieve radiance and the Moistened Powder is left behind on the skin surface to form a soft veil of oil and moisture.
What is Treatment Makeup? Moisturizing and cosmetic ingredients are applied to the skin in fine layers to achieve a soft dewy complexion and a flawless finish. Water and Silk are layered much the way a fine kimono is layered in Japan . Makeup products are infused with the skincare research, exclusive ingredients and knowledge Kanebo is renowned for.

Available in three shades – light, medium and dark – SENSAI Concealer is designed to work on a wide range of skin tones. Made for sophisticated women, who are always on the go, the SENSAI Concealer features a brush-on applicator with a pen-like design.

REVIEW: Ooh la la ... this creamy, blendable concealer is dispensed easily and softly with the ease of the click-pen brush. Not only are the concealing qualities superb but the skincare elements are truly effective. What results is a brightened under eye area and firmer toned, hydrated skin. There's no pull when patting the concealer into skin like with other concealers. Those who know my loyal love for Mary Kay Signature Concealer will be surprised to learn that as much as I hate to admit it, this may just be a tad better (certainly a tad, ahem, more pricey). You just can't deny the skincare benefits with this product. It's not just that the undereye skin simply appears brighter, more hydrated and healthier, it IS brighter, more hydrated and healthy. And even for my little comment above about the price, one may be surprised to learn it retails for just $33. That's not bad with the name of luxury renowned Kanebo-SENSAI behind it. If you're a fan of brush-type concealers or even if you've not given brush-type concealers a try, the new Kanebo SENSAI Brush Type Concealer is definitely sure to please!

SENSAI by Kanebo Concealer (SRP: $33.00) is available at select Saks Fifth Avenue stores, Bergdorf Goodman, Barney’s New York, and Takashimaya New York.

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