Wednesday, August 20, 2008

PureOlogy: Break the Silence Volume Booster

PureOlogy is excited to evolve its partnership with the National Ovarian Cancer Coalition (NOCC) as the organization’s official haircare and styling partner. During September and October, PureOlogy will offer a Limited Edition Break the Silence Volume Booster promotion which includes PureVolume Shampoo, 10.1 Oz. and PureVolume Conditioner, 8.5 Oz. Also included is a complimentary, tortoise shell style brush with NOCC’s signature teal color bristle pad. The box features information about the signs and symptoms of Ovarian Cancer to educate women about this disease.

“In conjunction with Limited Edition Break the Silence Volume Booster promotion, PureOlogy will donate $25,000 to the NOCC,” explains Karen Fuss-Zipp, Senior Vice President of Marketing for PureOlogy. “PureOlogy and the NOCC will continue our year long campaign to facilitate a greater dialogue that will lead to earlier diagnosis, improved survival rates and quality of life for women with ovarian cancer.”

Throughout 2008, NOCC and PureOlogy and will host 21 NOCC & PureOlogy’s Walks to Break the Silence on Ovarian Cancer around the U.S. with a national walk in September during Ovarian Cancer Awareness month taking place in Los Angeles, California. NOCC’s national spokeswoman, Eva LaRue of CSI: Miami, is scheduled to attend the national walk to help increase awareness of the work NOCC and PureOlogy are doing to educate women about the symptoms and risk factors for ovarian cancer.

Additionally, PureOlogy will be on-site at each walk, distributing travel-packs containing HydateShampoo®, HydrateCondition® and teal PureOlogy wristbands, to walk participants. If you're interested in helping to Break the Silence on ovarian cancer, please consider participating in one of the upcoming 2008 fundraising walks in your area:

August 23 – Wichita , KS
September 6 – NATIONAL WALK in Los Angeles
September 7 – Dayton , OH
September 13 – Philadelphia , PA
September 14 – Pittsburgh , PA
September 14 – Providence , RI
September 14 – Nashua , NH
September 20 – Sacramento , CA
September 20 – Omaha , NE
September 20 – Long Island , NY
September 20 – Toledo , OH
September 21 – Boston , MA
September 21 – W. Orange , NJ
September 21 – Columbus , OH
September 27 – Cincinnati , OH
September 27 – Dallas , TX
September 27 – San Antonio , TX

The Limited Edition Break the Silence Volume Booster promotion is available for $52. Visit PureOlogy online for salons and spas. For more information about this event, please visit for NOCC & PureOlogy’s Walks to Break the Silence on Ovarian Cancer dates, locations, and registration information.

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