American Express Unveils Exclusive Access to Mercedes-Benz Fashion Week Swim 2009

AMERICAN EXPRESS® UNVEILS EXCLUSIVE ACCESS FOR CARDMEMBERS
AT MERCEDES-BENZ FASHION WEEK SWIM 2009

Cardmembers Dive Into 2009 Swim Collections at Miami’s Raleigh Hotel

WHAT: As part of its ongoing commitment to providing unique access to Mercedes-Benz Fashion Week activities, American Express Cardmembers are invited to view the 2009 Swimwear collections at The Raleigh Hotel, Miami. American Express® Gold Card members, Platinum Card® members and Centurion® Card members will have a chance to view the 2009 swim collections of designers such as Custo Barcelona, Tommy Bahama and Ed Hardy Swimwear, and all Cardmembers have the opportunity to access the Official Kick Off Party.

VIP packages are on sale now at www.etix.com and include:

• Exclusive invitation to opening night Diesel show and access to the industry-only after-party, featuring a surprise musical performance [Cardmembers who do not hold a Gold Card, Platinum® Card or Centurion® Card may purchase these packages by calling (800) 448-TIKS (8457)]
• Access to the private American Express poolside cabana at The Raleigh
• Meet and Greet with Tibi designer, Amy Smilovic
• Cardmember only trunk show with ANK by Mirla Sabino, hosted in the Penthouse of The Raleigh
• Access to complimentary valet parking and a gift bag

Proceeds from the sale of ticket packages contribute to a $500,000 American Express donation to the CFDA/Vogue Fashion Fund.

PHOTO AND INTERVIEW OPPORTUNITIES AVAILABLE
WHEN: July 17-21, 2008 –Select packages are available
WHERE: Raleigh Hotel – 1775 Collins Avenue, Miami, FL
ABOUT: American Express and Fashion

American Express is continually committed to providing exclusive access for Cardmembers, connecting fashion designers and influencers with Cardmembers who are passionate about fashion and style. For more information, visit American Express.