Tuesday, July 29, 2008

Estee Lauder Jumps On the Vibrating Mascara Bandwagon

Guess all the major brands are liking this little innovation. Here's yet another company hoping to ride the wave of the powered mascara wand trend. Estee Lauder's calling theirs TurboLash All Effects Motion Mascara™ and comes equipped with an auto-powered LashSonic Brush that gently vibrates with micro-pulse bristles (SRP - $30). The claim: it leaves your lashes extra-long, voluminous and ready to seduce, all in one shot. Available exclusively at Saks and Saks.com.

1 comment:

  1. I haven't tried this one, but LOVE the Lancome version! :)

    Lily x


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