Tuesday, July 8, 2008

Josie Maran Finger Paints: Multi-Tasker Extraordinaire

Finger Paints - Josie Maran Cosmetics

Josie Maran Cosmetics... luxury with a conscience.

I have a new favorite multi-tasking product!

Josie Maran's Finger Paints in Sweet is a gem. Think you can't create sophisticated makeup looks with your fingers? Think again. This pretty palette holds a complete wardrobe of multi-use makeup in shades specifically chosen to flatter every skin tone. The feather-light shimmers bring soft, glowy color to cheeks, lips or eyes. The innovative formula contains natural, organic ingredients - no fragrances or parabens. What's more, the beauty extends to the packaging: each shade comes housed in Josie's state-of-the-art biodegradable compact. 7.5g/0.26oz - $36

Ingredients Include: beeswax, jojoba oil, pomegranate seed oil, avocado oil, flax seed, olive oil, corn starch, cocoa butter and shea butter.

REVIEW: These are creamy, forgiving, lightly shimmering shades that flatter any skintone. I've used the pinky color and the peach as blush and lipstick, the copper color to contour cheekbones, both the copper and peach shades as eyeshadows and for definition on sides of forehead, and the white shade truly is unbelievable. I've used that over lipstick for depth, dimension and shimmer, underneath brow bones just under the arch as a highlight, on cheekbones as a highlighter and in corner of eyes to bring brightness and open up my eyes - just love it!

Raised in a bohemian household in Northern California, Josie Maran grew up appreciating natural, unpretentious beauty. At the time, makeup – heavy and mask-like – seemed anything but pretty to her. Josie Maran Cosmetics is a fabulous, eco-conscious brand of beauty products. Here's what Josie has to say about founding a beauty company in today's environment and being responsible:

"When I compared the supposedly glamorous women I saw in magazines to my mother, who never wore a stitch of makeup, it was no contest," says Josie. "My mom was, and still is, a true beauty."

I believe in balance.
Inspired by my interest in environmental education for children, I've teamed up with Global Green to support their new Green Schools for Southern California Initiative. Green schools connect students and teachers to the natural world, reduce operating costs, and reduce overall impact on the environment. Global Green takes the kind of balanced approach to environmental issues that I respect, and I'm honored to be part of their team.

I believe that doing the right thing can be glamorous.
When creating our cosmetics formulas, I worked with the Environmental Working Group's website Skin Deep. Their vast database on raw materials was instrumental in helping me choose the most non-toxic ingredients for our products.

I believe in beauty without the baggage.
When starting the line, I knew I wanted to avoid using toxic ingredients such as parabens and petrochemicals. Therefore, I aligned Josie Maran Cosmetics with The Campaign for Safe Cosmetics, a national coalition of women's, consumer rights and environmental health organizations. We are a signatory to their Compact for Safe Cosmetics – a meaningful commitment to eliminate carcinogens, mutagens and reproductive toxins from personal care products. Over six hundred companies have now signed the Compact.

Josie Maran Cosmetics is just getting started, but it is our goal to be known for the responsible choices we make. Our products, packaging and processes are only the beginning, as we endeavor to broaden our scope of responsibility each day. Our efforts include small but important steps – printing only when necessary and using recycled paper and eco-friendly products in our day-to-day operations. Our display units at our retail counters have been constructed from sustainable materials and we do our best to be responsible in our manufacturing and shipping materials. We learn as we go and these things take time, but we're getting there.

I want to prove that a cosmetics company doesn't have to sacrifice luxury and performance in order to create products that are kind to the natural and social environment. And if we make the world– not to mention women's cheeks and lips– a little rosier while we're at it, even better.

For more information and to purchase: Josie Maran, Barneys

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