Tuesday, July 1, 2008

Kérastase Wants You Aware of Diversion

David Craggs, President, L'Oreal Professional Products Division USA, has sent out notices to consumers asking them to be aware of diversion. This is when mass retailers and unauthorized outlets sell professional, salon products directly to consumers.

Here's what he has to say on the matter:

Do not buy salon products from them. Why?

1. QUALITY – L’Oréal doesn’t authorize sales of professional products to these outlets and can’t guarantee the content or quality of these products. Kérastase products purchased at unauthorized outlets are often older than 250 days, discontinued or even counterfeit. Because of the confidence we have in our products, for the 1st time ever, we are offering a QUALITY GUARANTEE. If you purchase our products at your local salon and you’re not satisfied with their performance, return the product with a receipt within 4 weeks for a full refund. See your salon stylist or product website for further information.

2. PRICE – You may be at a price disadvantage when purchasing our products from an unauthorized sales outlet. In fact, through our price checks vs. syndicated data, we have found that salon products purchased at mass retailers are AT LEAST 10% higher than when bought at your local salon.

3. PROFESSIONAL SERVICE -Most importantly, these products are sold without the service and recommendation of your stylist who knows the best product for your hair, and deprives them of the sale of this product and their service.

Support your stylist, care for your hair and your budget.

If you'd like more information or want to share your thoughts and comments with David, he's started a new blog to interact with you. Check him out at davidcraggs.com.

[note: I tried to leave him a comment and there seems to be something wrong with the word verfication feature on his comments page; perhaps he'll have it fixed when you try ; -) ]

1 comment:

  1. The comment feature is working for me! Must have been an issue with Blogger!


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