Thursday, July 24, 2008

Sephora's Going Vintage For the Holidays

You've seen some of the artwork already on a few initially released products at Sephora - think Hershey's chocolate balms and such. Sephora was so pleased with the concept and campagin that they're bringing on10 - the brand who gave it to them - back for more, more, more for a major holiday event collection in 2008. On10's sister division is responsible for many of the mass market confectionary beauty hits under the logo of Lotta Luv LLC.

So what's in store for the collection? You can expect more of the lip balms, body butters, lotions, gift sets and new to the scene - candles. Based on on10's experience in lip balms, the focal point will be lip balms in new flavors from 7Up, Wrigley's, Tootsie Roll and Tootsie Pop. For holiday, look for on10 to create a Christmas tree display holding their vintage-inspired beauty wares.

Hershey's Almond Lip Balm SPF 15 source: wwd

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